Seth Godin talks about addressing the smallest profitable market you can serve how to build a tribe here. This is a concept that I read/hear so many times it is like an echo chamber of guru advice. Major parallel with Cal Newport’s ideas around Deep Work (affiliate link). This is the only way you can actually do what is most important. Keller notes that we all make lists and try to “manage our time”, but he argues that we should do less. What is the ONE thing that will drive 80% of your results? Consultants are trained to put things in buckets, but this takes it further and asks you what is the ONE thing? What is the first domino? What happens if we eat our own dog-food? Apply this to our own lives? What happens if we take it from 80 / 20 / 1. 80/20 Rule. Stop peanut-buttering costs, right? Stop creating more SKUs which drive up inventory costs while providing nothing to revevenue. “It is those who concentrate on but one thing at a time who advance in the world.” – Og MandinoĪs consultants, we are continually using data to demonstrate the Pareto principle to our clients showing the non-linear relationship between inputs and outputs. isolate the first domino in every part of your life. By the 23rd domino, it is taller than the Eiffel Tower and by the 57th domino you can build a bridge to the moon. We all know the power of geometric growth and can see where this example is going. A single domino is capable of knocking down another Domino 50% larger. As a simple analogy, Keller tells this story of dominos. This is a platitude that we all intellectually understand, but probably don’t follow. “If you chase two rabbits you will not catch either one.” Russian proverb. The ONE Thing, by Gary Keller and Jay Papasan. Sounds overly simplistic, I know, but that’s why this is effective. This is undeniably an anti- FOMO book. It turns out that pseudo multi-tasking, and not thinking about what is most important in your life – just makes you tired and miserable. The authors argue that by narrowing your focus to ONE thing in each area of your life, you will be happier, more successful, and find things easier. It is like the Pareto Principle to the extreme.
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